- PACKAGING DESIGN -
Our lifestyle has become a lot more challenging, having to tackle lots of tasks throughout the day. Sometimes we are overloaded with responsibilities from different fronts of our life: work, social, exercise. And it's then when we need that extra humph to carry them all with sufficient energy and focus.
Uplift is the first brand in the European market to introduce CBD in functional beverages to the mass market.
Uplift offers a scientifically formulated and naturally functional solution targeted at specific areas of common everyday needs. It is the first European brand to create a new category in the functional beverages segment.
With a brand already designed, the challenge was to create an identity that would add some emotion, lift the brand, and make it more engaging. The solution was a stripped-back design to convey that essential functionality, with no fuss, and a stringy colour palette to add the emotional explosion the brand needed.
The result is a sleek straight to point design.
Do you like what you see? Then, click here to arrange a free intro session to discuss your project. Or simply drop me a line.
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