In renaming from Anchorage PrideFest, Anchorage Pride presented an opportunity
for a new, forever logo and branding. Up until now, the logo/identity mark for Anchorage PrideFest changed every year according to its theme.

The new logo reflects Pride’s strength and roots in Alaska with mountains and modern, clean typesetting. The three mountain peaks tie in the three goals of Identity’s mission – advocacy, education and connectivity. Taking a cue from the best-known, six-stripe version of the rainbow pride flag established in 1979, the colors chosen personify Pride and shows its diversity – purple for spirit, blue for harmony, green for nature, yellow for sunlight, orange for healing and
red for life. 

Secondary logos were created for social media profiles and use at small scales.