More than just sushi… 
Boxpark Sushi is an upscale place with an atmosphere of fun, entertainment, with the smooth taste of sushi and wine that’s affordable. We are more than just sushi providing a safe place for you to host your guest and enjoy the nightlife of East Milwaukee. 
Boxpark Sushi is more than a restaurant it’s a place where connections are made and testimonies are posted on social media to prove the level of service and atmosphere you can find at Boxpark Sushi. Boxpark Sushi gives you the atmosphere of a great time with family and/or friends. With the option of dressing up or even coming business causal. So to entertain a client at the bar or grabbing something to eat before going home for the day Boxpark Sushi has you covered. 
The target audience would be the college students and professional individuals with in the age group (25 – 35). These are consumers that would take advantage of specials such as “Happy Hour” and even if Boxpark Sushi did a live music night or weekend. 

The consumers of Boxpark Sushi have a level of class that shows they care about where they go and how it’s kept 
up. Because most of them will bring family and friends their that come visit or that just want to connect. And they will support the guidelines established by Boxpark Sushi. 
So using this type of media asset was to introduce Boxpark Sushi to the community. 
The outdoors signage along with this sticker speaks to the upscale value of BoxPark Sushi, with a bold visual concept of the logo that speaks to the voice and tone of the brand. Showing the consumers in the community that you will get more than just amazing sushi you will also experience a level of service and atmosphere purposely provided for the upscale person. It also shows the different types of sushi that would be prepared a BoxPark Sushi. Lastly this signage speaks to the fun environment with the collection of sushi you can share with friends and family as well as business partners.
Nate King
Published:

Nate King

Branding Project for Full Sail University

Published:

Creative Fields