SSWB Logo & Identity Design

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Smart Solutions Water Company

Is a foundation that works on solving water shortage problem in different countries around the world.
SSWB also provide solutions for water consumption as the water is the source of life and it should not be wasted.

Objective

The objective was o create a logo that resonates and reflects upon the foundation's values and people around the world instantly recognizing the importance of its services.

Moodboards

To make sure that I understand the client need, I always start each brand logo design with a deep research and understanding of the product. moodboards helps the client and I understand each other's ideas and standing on the same path.

Water

Water, water drop, aqua, canal, H2O, fluvial, dew-drop, fresh water, black ice, aquifer, evaporation, rain.

S Letter

S letter logos for inspiration.

Sketches

For the next step, we worked on some logo sketches. this step allow us exploring a lot of ideas and getting better results within short period of time.

Concept

The final logo is a combination of 3 elements, water drop, s letter, and the infinity symbol.

Symbol construction

Polishing the logo

This step is very important, it allow us double-check everything and o make sure that final logo variation looks balanced.

Logo variations

Here are the logo variations, the main layout mainly used on the website, while the second is used on different print materials.

Colors

Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.

Typography

We choose Gotham typeface due to it’s professional look that suit the logo
icon, and also because this typeface can be applied to the website and other identity elements. which give the identity a coherent look.