Nike Vapor | Performance System

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PRODUCED WITH & FOR MY TALENTED FRIENDS TENDRIL.

APPROACH WAS TO GO AFTER SOMETHING BOLD AND SOPHISTICATED. TRY TO SHOW THE TECHNOLOGIES AND ENGINEERING BEHIND NIKE VAPOR PERFORMANCE SYSTEM & HOW IT ALLOWS ATHLETES TO MOVE MORE COMFORTABLE, LIGHTER & FASTER.

IMAGES HAD TO DEPICT THE BODY IN MOTION TO SHOW OFF THE INNOVATION AND FUNCTION OF THE UNIFORM.

DEFINED BY MOTION

RANGE OF MOTION

Production still

As a second approach; images had to depict the body in motion to show off the innovation and function of the uniform.

Which leads to using more simplified graphic expressions compare to more complex forms & shapes

YOU CAN SEE THE FINAL PIECE BELOW ALONG WITH FULL CREDITS

Client:
Nike
Production Company:
Blacklist
EP:
Andrew Linsk
Producer:
Andrew Harris

Director:
Tendril
Creative Directors:
Alexandre Torres, Chris Bahry
EP:
Kate Bate

Producer:
Krista Allain

Lead Design:
Rafael Ruiz, Emrah Gonulkirmaz

Design:
Gabriel Rocha, Florent Arnould, Patrick Coffey

3D Animation:
Emrah Gonulkirmaz, Florent Arnould, Gabriel Rocha, Gorkem Oztas, Cagil Atas, Enes Guc

2D Animation:
Rafael Ruiz

Compositing and FX:
Patrick Coffey, Joel Osis

Editor:
Steve Manz

Assistant Editor:
Paul Short

Colorist:
Andrew Exworth

Music:
White Noise Lab