Strength in Numbers
Farm Credit Mid-America is a $19 billion financial cooperative that had evolved significantly, but its brand was fragmented and inconsistently applied among its 93 local offices. While Farm Credit was well known and trusted as a local lender, the brand lacked a strong, unified presence to compete with national banks. We were charged with modernizing and creating enthusiasm for Farm Credit in a way that made every employee and stakeholder feel engaged.
A 93-office tour to promote the new identity was kicked off at a barn-painting event in Lexington, Ky., featuring
the Strength in Numbers barn — a symbolic and personal way to illustrate the importance of refreshing Farm Credit.
the Strength in Numbers barn — a symbolic and personal way to illustrate the importance of refreshing Farm Credit.
Original | Refreshed
The Show — MERIT: Poster, Collateral Design
Employees were given ways to touch, feel, wear and embrace the new brand with apparel, a paintbrush, keychain, bumper sticker and brand book.
Letterpress invitation for Agriculture Leadership Forum. Chosen for Graphis Design Annual, 2014
The Show — MERIT: Annual Report, Collateral Design
Brand Guidelines
2012 Annual Report, Portrait photography: Tom Strand
Launch Video: Derek Till, Art Director
