ORVIS – Brand Illustrations
O – River: Trout with aquatic vegetation, bubble and water patterns. Rock and sand at the bottom
Orvis required a set of beautifully illustrated letters to encapsulate their brand essence and reflect the company’s love of adventure and wonder of nature. Each letter in the ORVIS name was to be illustrated to contain flora and fauna that inspired a year-round excitement for the outdoors
R – Uplands: A dog flushing two Pheasants, surrounded by tall grass and wild flowers
The illustrations were to be reproduced black and white. I drew the letters first and then explored the relationship between each character and the imagery each would contain to find shapes that were harmonious. The settings for each letters were; River, Uplands, River Bank, Forest Floor, and Salt Water.
V – Riverbank: Caddisfly with Bull Rushes, showing some water and dragonfly
Each letter has an ornate, woodblock feel reminiscent of the pre-Victorian alphabets of Louis John Pouchée's foundry in London.
Letter I – Forest floor: Nesting grouse in under oak with acorns. Showing some mushrooms and bracken
S – Salt Water: Tarpon fish struggling against a line. Palm tree top and bottom for context.
Original Sketch of each subject matter
