Every year during Holi, one of India’s most popular festivals celebrated across the country with colours, a lot of road accidents are reported due to drunk driving. However, quite a few of them also happen due to water balloons being thrown on moving vehicles, which blinds the driver. This year, Exide, India’s largest automotive battery brand raises awareness about such mishaps, and asks us to play Holi responsibly.

Print advertisement created by JWT, India for Exide, within the categories: Automotive, Electronics, Technology.

Advertising Agency: Wunderman Thompson, Kolkata, IndiaChief Creative Officer: Senthil KumarExecutive Creative Director / VP: Arjun MukherjeeSenior Creative Director: Diptanshu RoyArt Director: Sourish MitraCopywriters: Arjun Mukherjee, Anurag AcharyaIllustrator: Sourish Mitra