CLIENT: Arizona Dept. of Health Services' Anti-tobacco Prevention & Eduction Program
ROLE: Account Director/Executive Producer
DESCRIPTION OF ELEMENTS:
Identity development, market research, focus group testing, website development, trading card collection, online and offline promotions, character and storyline development, school bus signage, partnership with Harkins Theatres, sponsorship negotiations.
DESCRIPTION OF ELEMENTS:
Identity development, market research, focus group testing, website development, trading card collection, online and offline promotions, character and storyline development, school bus signage, partnership with Harkins Theatres, sponsorship negotiations.
KEY RESULTS:
Website: Within 30 days of website soft launch, 59% of the outreach group had visited -- average length of stay was over three minutes. Website winner of Gold ADDY. Visit at www.narrowdesign.com/gearheadz/
Partnerships: One-of-a-kind partnerships for this flagship property included Harkins Theatres and the AZ Diamondbacks.
Talent: Securedparticipation from such actors as Mark Hamill & Freddy Rodriguez with voice direction from legendary industry expert GordonHunt.
Website: Within 30 days of website soft launch, 59% of the outreach group had visited -- average length of stay was over three minutes. Website winner of Gold ADDY. Visit at www.narrowdesign.com/gearheadz/
Partnerships: One-of-a-kind partnerships for this flagship property included Harkins Theatres and the AZ Diamondbacks.
Talent: Securedparticipation from such actors as Mark Hamill & Freddy Rodriguez with voice direction from legendary industry expert GordonHunt.
