The task was to develop a comprehensive city marketing concept. Part of that was a complete visual renewal.

Just like many hungarian towns, Vasvár doesn't have a functional symbol which can be used in the modern platforms, in any sizes. They still use their crest as a logo. The accepted final logo is a forceful, geometric, typo-based symbol. Dynamic, playful and memorable. Its form defines a system that can be used freely and unlimitedly. Thus, it creates an image that can be varied indefinitely, avoids unanimity, yet is instantly identifiable anywhere.

The lines of the logo are aligned with a grid. Using this grid, the symbol fits harmoniously into an infinite number of patterns. When used creatively, you can create a diverse and consistent image system. The grid fits in a 1:2 grid.

The aim was to give the city a youthful, fresh visual appearance, and an image that could be widely used for the city and its related institutions and events. During the project, it was a pleasure to see the contacts realize the importance of visual appearance from a city perspective.