Vulpes, l'eco-canalla

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Visual identity, logotype, art direction & copywriting for Vulpes, l'eco-canalla. A friendly and healthy railway-station restaurant/coffee bar for passengers and neighbors from the area.

A creative and hilarious solution based on a clear objective: breaking with the concept of traditional railway station restaurant/coffee bar in order to engage with a modern, conscious and qualitative audience that evolves from punctual to regular customer.

The visual identity stands out for its illustrations about Vulpes character and its sentences – built on a specific language (playing with words, meanings and mixing different languages) – developing Vulpes' branding key.

Client: Vulpes

Studio: Gris

Art direction: Griselda Martí

Design & copywriting: Helena Esteban & Griselda Martí

Lettering (logotype): Pablo Estarriaga

Illustrations: Erola Boix

Photography (take away): Jorge Vidal

Contact: info@gris.agency

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