CLICKTOOL is a marketing analytics platform that was my main focus for the last half of 2018 and all of 2019. As Creative Director and Product Designer at this start-up, I got to wear many hats.

The first thing I did here was tighten up the brand. The idea for the logo was already created by the CEO however... there was no math to it. So I presented him with this... the geometry necessary to build his logo in a way that was more satisfying to the eye.

Then I came up with this color scheme and created a theme for my developers using CSS variables.

Then I created some simple illustrations to help tell the story of what we do.

I'm still updating this project but until I'm done you can check it out at www.clicktool.com