Oscar Davila Brand®
The intention of the project was to create a brand identity for a well know Mexican business man. The challenge was to create an abstract concept that unified all the business into one main entity. With businesses ranging from logistics, health, food and many other projects the brand had to be represented by organic, simple and minimalistic patterns but at the same time it had to be iconic and easy to remember.
Our inspiration in the mood board included, natural patterns, sacred geometry, fibonacci, masonry symbols, buddhism symbols, ornaments, minimalistic traces, circles and simple/complex geometry arrays.
Our inspiration in the mood board included, natural patterns, sacred geometry, fibonacci, masonry symbols, buddhism symbols, ornaments, minimalistic traces, circles and simple/complex geometry arrays.
We worked with the intersection of the lines to recreate patters that are present in the accumulative human knowledge and cultures and at he same time respecting the symmetry and the aesthetic of the entire form. We wanted to work with sacred geometry so the first element that inspired the design of the logo was of course, nature. The complexity and the geometric patterns present in living organisms are to us, just fascinating.
We then looked on how we could bend a flower related form with
more simple geometry such as circles.
We decided to stack up circles to create the base of the logo.
We then deconstructed the obtained geometry to reconnect the center to generate the central star of the logo.
After we added the outside part of the logo continuing with symmetry and rhythm.
Here are some applications of the standalone version.
