Splash J&B campaign
A few years back, Diageo commissioned me to shoot a J&B ad campaign in collaboration with FCB Mexico. This campaign revolved around playing with the logo and paint splashes. We went the organic route by throwing paint manually on volumetric dummies of the letters.
The final visual of an ad campaign is important to convey brand values, but it is also true about how it is being produced. Working organically with real liquids gave J&B the opportunity to bring even more brand values to the audience.
