G410 Driver product image
PING G410 Series Campaign
PING released the G410 series in early 2019 to huge success. G410 has been one of PING's most successful product series in the company's history. The driver, irons, fairway woods, hybrids and crossovers set industry standards driven by innovation and quality. I was responsible for all creative aspects of the product launch, including working with photographer David Butler who shot the club images and passed them off to me for the additional swoosh treatment shown above. The G410 driver is PING's first club to feature a movable-weight system, the image above shows the movement of the weight in relation to the club. The strong red backgrounds are meant to stand out for a strong presence online and at point-of-sale retail.
G410 Driver product image
17" x 22" Posters
Magazine Ad Back Cover
Responsive Animated HTML5 Web Banner
Web Banners
E-blast
Window Display
