Recently we embarked on an interesting project with our friend and legend of the automotive photography world, Mr Anton Watts. He brought a concept which was too juicy to resist. To take the Polestar1 through the misty islands of Norway. The only thing stipulation was that it should be done in Full CGI.

Anton created mood boards and collected as much reference as possible to explain his vision. Then we created the environments, for Anton to recce digitally. Choosing angles with our artists. Once we were all happy with even the minutiae detail, we continued to rendering and retouching the final pieces.

Here are collection of videos showing how the shots came together.

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