Making private jet operator stand out on the European sky. An understated visual identity system with high production value for ABS Jets. A very traditional and timeless design projects confidence and top quality service expected from one of the largest private jet operators in Europe.
The old logo was redesigned in a way that implementation of rebranding could be gradual.
The layout and typography system of the ABS Jets corporate identity works with a predefined grid.
The grid pays tribute to an angle of the vertical stabilizer, specifically the rudder.
The grid pays tribute to an angle of the vertical stabilizer, specifically the rudder.
Application of the grid system on company materials.
Application of the grid system in communication.
Application of the grid system on company car fleet.
