&xplor
Channel Design, Broadcast Design
Turnkey channel branding solutions for &xplor, India’s newest indie/unconventional cinema channel.
SHOW REEL
&xplor presents viewers with a journey of cinematic & emotional discovery
The team at Dynamite built the visual language for &xplor around the idea of challenging viewers to eschew the routine feeling of familiarity and instead unbox the unrestricted & unrestrained unknown.
TONE OF VOICE
&xplor’s communication points lie in the broadly defined emotional spaces that capture the essence of what the channel stands for.
• UNpredictable • UNrestrained • UNlimited • UNroutine • UNcompromise • UNconventional
MOTION DESIGN LANGUAGE
Rising, falling, opening, unboxing, changing, evolving - these are the driving features of the comprehensive motion design language for &xplor.
The main aspects of our motion language are -
THE MAZE, THE BALL, THE TRIGGER & THE TRANSITION
The colour palette we have crafted for &xplor is very distinct and establishes a luxurious feeling that will appeal to those of a refined aesthetic taste. The palette consists of two main colours -
“Champagne Bloom”
A combination of rosé-champagne and rose gold. Champagne Bloom helps add a bright, exquisite and premium feel to the brand.
“Mature Merlot”
A rich deep toned fine deep red aged Merlot wine. Mature Merlot helps bring an opulent richness, imbuing an unconventional but sumptuous sense of identity.
CHANNEL IDENT
The channel ident is a portrayal of unboxing of emotions, expressed through our visual and motion language. The ident follows the journey of our ball through our ever-changing dynamic maze. The ident feels refined and cinematic, as every action ‘unboxes’ itself making for a stirring reveal and signifying a peeling of a layer. The ident ends with the ‘unboxing' of our logo…almost like the reveal from the top of a stadium roof, thus adding to the grandeur of our brand.
OFF-AIR
