City of Florence & Quadrifoglio
Experimental project against degradation
Experimental project against degradation
The City of Florence has introduced a new system of trash collection and underground bins in the historical center. This project was presented to sensitize the community and give it a branded image. A cleaner city starts with each individual and their sense of pride of living in one of Europe's most beautiful cities. How can we expect tourists to respect our city if we don't respect it ourselves?
The theme of the Renaissance was chosen as Florence was its birthplace and is a common sense of pride. A look at its past to re-birth once again as a modern and aesthetically pleasing city.
The theme of the Renaissance was chosen as Florence was its birthplace and is a common sense of pride. A look at its past to re-birth once again as a modern and aesthetically pleasing city.
Cover of the presentation
Communication for the general public.
Three-fold brochure explaining the project to the general public. (outside)
Art direction: Emanuele Coggiola
Art direction: Emanuele Coggiola
Three-fold brochure explaining the project to the general public. (inside)
Art direction: Emanuele Coggiola
Art direction: Emanuele Coggiola
