BRANDING, LABELS, PACKAGING & PHOTOGRAPHY DIRECTION
Product names resemble action words; following the theme of how ‘Cache’ originated as a word to describe a storage of weaponry and treasures. The labels include a bubble background that represents what type of application the products have. Product photography taken on vibrant coloured backgrounds that set them apart from other portfolios.
ILLUSTRATION & ANIMATION
These illustrations are displayed within product literature to promote the areas/ situations that the products can be used in.
As a side project, I have also been developing animations to show how the chemistry works inside the packaging.
As a side project, I have also been developing animations to show how the chemistry works inside the packaging.
PRODUCT LITERATURE
Design and creation of supporting collateral including: Brochures, Flyers, Publication Advertisements, User-Guides,
User Wall Charts, Sales Evaluation Forms, Technical Data Sheets etc. Each document is easily identifiable as within the Cache range. The bold colour and symbolic texture backgrounds are placed as design features within each document. The use of iconography and geometric shapes sets the literature apart as a contemporary product portfolio.
User Wall Charts, Sales Evaluation Forms, Technical Data Sheets etc. Each document is easily identifiable as within the Cache range. The bold colour and symbolic texture backgrounds are placed as design features within each document. The use of iconography and geometric shapes sets the literature apart as a contemporary product portfolio.
EXHIBITIONS
Various international events and conferences have taken place during the launch of the Cache portfolio and its latest products. Shell-schemes and pop-up displays have been bespoke designed with targeted messaging for specific regions. Highlighting the intended use for each product and their unique selling points. Taking into consideration that other portfolios of product will be being promoted alongside Cache; the designs contrast because of the use of a carefully selected colour palette, alongside illustration and iconography.
BRIEF:
Create the name and brand for a new portfolio that bridges the gap between disinfectants within the healthcare industry to consumers at home.
SOLUTION:
Cache is the new surface disinfectant portfolio that represents an arsenal of product innovations. It has been stylised using contemporary typography and vibrant colours to appeal to both work-based and home consumers. The portfolio is made up of products that have three different applications; Mopping, Wiping and Spraying. These are represented by a symbolic, refined vector texture that is influenced by how the solution looks when it reaches the surface. It adds a contemporary personality to the product labelling and packaging, as well as becoming an established brand identity.
The brand is now a global product range. Complemented by the creation of illustrations, animated GIFS, exhibit designs, printed advertisements, newsletters, user-guides and other promotional literature. A photography style has been established to include vibrant coloured backgrounds that sets the portfolio apart from separate internal company product ranges, as well as other brands of disinfectants.
It was important to portray a stylish, fun and eye-catching identity; whilst maintaining the serious and technical aspect. Cache has been developed as the first of the company’s portfolios to be environmentally conscious. Stock, print quality and recycling processes have also been considered in the creation of this brand.
Created during employment with Tristel Solutions Ltd
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