For the Pan Tadeusz Museum in Wrocław we have developed a coherent system of identifying promotional materials. The dynamic activity of the Museum in the urban space required change of focus and a new approach to communication with recipient. We based our concept on the following major assumptions: i.e. on underlining the modern form of the exhibition presentation, e.g. using Oculus and interactive screens, and making the overall image more consistent. Our intention was for the concept to stand out and surprise with a new graphic form. We have developed a design that is characterised by substantial universality, so you can transfer the composition freely to any formats. The distinctive style of collage, complemented by an ample range of shades, perfectly conveys the message to the recipients, both in traditional and in web form.