Flight Paths
Diwali is not only one of the biggest festivals in India, it is also a time when a lot of Indians choose to holiday abroad. Leveraging this habit, Travel Tours, one of India’s top travel aggregators, has come out with a campaign that prompts Indians to ‘start a new journey this Diwali.’ Visually, the concept of showcasing flight paths out of India is inspired by 3 popular firecrackers, the Rocket, the Anaar (Flower Pot), and the Chakra (Wheel).
Diwali is not only one of the biggest festivals in India, it is also a time when a lot of Indians choose to holiday abroad. Leveraging this habit, Travel Tours, one of India’s top travel aggregators, has come out with a campaign that prompts Indians to ‘start a new journey this Diwali.’ Visually, the concept of showcasing flight paths out of India is inspired by 3 popular firecrackers, the Rocket, the Anaar (Flower Pot), and the Chakra (Wheel).
In India, Diwali is traditionally a festival of lights, celebrations and sharing.
But today, Diwali is all about discounts, offers and other forms of mass consumerism.
Travel Tours changed that with simple communication using spectacular fireworks.
