Rebranding of 'State Street Scooters' to 'Scooters on State Street' and with a retro vibe to appeal to the younger student market of Madison. The type is retro and the shapes are evocative of a scooter's headlight and handlebars.

Classic vespa scooter with Scooters on State Street branding on the front and side.

Letterhead set for business.

Branded retro-style shirt for employees to wear.