神農生活 MAJI TREATS 販售具有地⽅特⾊的節氣物產和風格選物。以提供一種好感的⽣活富⾜與能量，傳遞更多的生活想法和地方故事，實踐超市的美好可能。
中文字型簡化了漢字的繁複筆劃和方形字符框的嚴肅形象。 筆畫重疊的區域和末端皆略微圓滑，以營造舒適的氛圍。英文字型設計也修飾了字母 “M” 和 “A” 的筆劃末端，以象徵正在行走的人。而字母 “R” 的設計，則是符號化詮釋了一個收割莊稼的人形。客製化的字型設計旨在帶出品牌的核心理念：在我們的日常生活中營造一種親切而溫暖的感覺。
MAJI TREATS is a store gathering Taiwanese goodies from seasonal products, local food, traditional market sauces to daily necessities. Their main concept is to provide an experience of richness and beautiful energy by conveying life ideas and local stories to implement the beautiful possibilities of markets.
The Chinese logotype is based on an idea of lightening the heavy strokes of Chinese characters, and easing off the solemn impression of a square character frame. The overlapping areas and the ending of strokes are lightly rounded, in order to create a comfortable atmosphere. About the English logotype, the stroke ending of “M”, “A” is slightly modified to give an impression of a walking person. The shape of “R” is composed as a person who is harvesting crops. The customized logotypes aim to represent the brand core philosophy: create a cordial and warm feeling in daily life.
Year : 2018
Client : 神農生活 MAJI TREATS
Branding : Yi-Chin Lai
Interior design : 日日空間 Day by Day
© Photograph : 神農生活 MAJI TREATS
Branding : Yi-Chin Lai
Interior design : 日日空間 Day by Day
© Photograph : 神農生活 MAJI TREATS
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