Prague City Tourism bureau is an official institution focused on promoting Prague as one of the best destinations of the world for tourists to visit. The Prague:emotions identity shows that Prague is not just an open-air museum full of old sights but a contemporary city where anyone could experience a full range of feeling and emotions.

The logo and the identity are merged into one visual system.This approach made it possible for the identity to work in over 20 different languages as well as making it easy to implement across various media. A colon after the word Prague means that there is a wealth of emotions that you can experience in it and will follow the colon textually: eg joy, bliss, love, etc. It is up to you what emotions you will experience in Prague.