PUNGO
Pungo is a digital marketing company based in Etobicoke, Ontario, Canada. They build digital experiences for every industry from insurance to construction, from banking to home automation and commerce.
Goal
The goal of this project was to develop a visual identification for the company that would reflect the core aspect of their business, "DIGITAL EXPERIENCE"
Challenge
The challenge was to incorporate the word mark and the graphic mark into one image; where both supplement each other. The company wanted to be able to initially promote their brand name and then get known by their abstract mark only.
Solution
The solution we provided was to develop an identity system based on the concept of "Pixels". The Word Pungo and the abstract mark was designed using simple pixels. This would not only support the brand awareness but also help easy transition from the Word mark to the abstract mark down the line.
