Red Nation
Branding for a University Food Stall
Red Nation is a Chinese Fusion Stall that serves a variety of rice toppings, drinks, appetizers and desserts. The clients wanted their branding to be focused on the fusion aspect, which they wanted to invoke both traditional "Chinese Restaurant" aesthetic with a fresh and bold twist.
From this, I decided to use bold geometric shapes and colors to infuse a propaganda-style vibe to all of Red Nation's designs. The written content and food pictures were provided by the client, but the rest of the design and branding was made by me while working collaboratively with the Red Nation team.
Stall logo using client-provided colors and simple vector shapes.
Bottom panel of the stall, used bold zebra print as a background while creating vector designs using red, while, black and yellow.
Tabletop/Tarp Stand of a kung fu chef to be placed around the stall
Red Nation Dessert Digital Promotion
Dessert #2 Red Nation Digital Promotion
Dessert #3 Red Nation Digital Promotion
Side banner for the Red Nation Stall
Overhead Red Nation Stall board
Red Nation Main Menu
Actual stall promotion placement
