Decodance Concept
The client came up with an idea of a dance bar that was supposed to be in the art déco style with The Great Gatsby vibe. Client’s decided on the interior theme and color pattern by the time he gave the case to us. The interior was designed by Gulia Ismagilova IG Project Group. After walking the streets online via Google maps, getting to know competitors, browsing through the Aubrey Beardsley catalogue, soaking in the spirit of this great era and approving the mood board from the relevant references we’ve come up with the brand value.
Mission: give people emotions, entertain, set the bar of style and status.
Values: elegance, chic, excitement.
Philosophy: accordance with the art déco principles – optimism, exotic, fantasy.
As a result we got an elegant, dynamic and breaking common rules solution with an inner flirt, which is so common for the decadence. The font matches the bar concept and interior style but at the same time it’s an absolutely new approach to art déco. This solution doesn’t take away from the readability, but works as an eye catcher, getting the viewer involved in some kind of a game.
The client finally accepted another concept made by us, but this one will stay forever in our hearts and we are quite proud to show it to the public.
