Cadbury Festive Stories
To launch Cadbury Dairy Milk’s new Limited Edition Festive Baubles (Santa, Reindeer, Snowman and Polar Bear), we wrote four magical Christmas adventure stories, all with a proudly South Africa twist. These stories were crafted specifically for mobile and posted as IG and FB Stories, making them easily accessible to all South Africans.
These stories were then saved on Cadbury’s Instagram page as part of their highlights reel. Please see screen recordings of the IG Stories below.
Story 1: Santa's Lost Reindeer
Story 2: The Brave Little Polar Bear
Story 3: Santa's Unexpected Adventure
Story 4: The Half-built Snowman
Client: Mondelēz South Africa
Agency: Wunderman Thompson Digital
Chief Creative Officer: Theo Ferreira
Executive Creative Director: Christopher Wellard
Creative Director: Rory MacRobert
Copywriter: Krysia Gaweda
Art Director: Bronwynne Evans
Illustrators: Ndumiso Nyoni, Paper Snap, Amy Slatem and Patrick Latimer
