Bugles KSA: Entice the Adventure Campaign
Design | Copywriting | Art Direction
Brief: Bugles wants to be seen as more than just a snack, especially among their younger audience in KSA. Looking to re-position themselves as a fun and adventures snack through advertising, marketing and participation in sporting events.
Solution: With in the sub cultures of Saudi Arabia, there is a phenomenon of younger audiences and their fascinations with stunt sports. This campaign is aimed to accompany those younger teenagers to adults, in their adventures with a crunchy snack. "Entice The Adventure" (copy written by me) is the leading catch phrase.
