Acti Avito - Family of Avito business services
New online instruments for sales
Task
Avito wanted to add several online instruments for sales to their existing "family". They were designed to help with ad placements, manage CRM and much more. Our task was to create brand positioning, and a system of brand names and visual imagery for these new services.
Solution
"Effect of a professional" is the key idea for brand positioning, which would serve as a cornerstone for all brand communication: we help specialists improve their personal performance and skills in internet marketing.
The core brand name identifies services as part of the family: service for real estate agents is called "ActiAgent", the one for car dealers – "ActiDealer".
Logos inherited the typographic solution of Avito sign, as it is their parent company.
Brand icons refer us to office app icons, which shows focus on office workers.
All visual elements are easily scalable for use in both traditional and digital media.
Made by Plenum CX.
Project team:
Alisa Loginova Project Head
Egor Myznik Creative Director
Anna Fedorova Strategy and Analytics
Anna Bolshakova Art Director
Roman Urban Naming
Elena Vavilova Project Manager
Alina Andreeva Project Manager
