Branding the unbrandable - Happiness
___
Lottery ticket design
The brief was to brand the unbrandable. My concept was to brand happiness around the idea that money does by happiness. Lottery tickets exist but instead of winning money you would win happiness for a selected amount of time, dependent on how much you win. Lottery tickets and scratch cards were designed. The idea was to make them as realistic as possible but when you take a closer look you realise not everything is as it seems.
