Octavia, the most iconic of all Škoda cars, had a new model to reveal to the public. So instead of just showing the usual car porn shots, we decided to reinforce the message Octavia has been spreading through it's decades of existence: your car shouldn't define you, on the contrary, it should shape to your personality. So we say: be who you are, unapologetically. Live like you.
Creative Directors: Aleš Polcar & Kai Gruetzmacher
Copywriter: Karla Calheiros
Art Directors: Jakub Hanzlíček & Marina Frederico
Copywriter: Karla Calheiros
Art Directors: Jakub Hanzlíček & Marina Frederico
