WBeauty Colour Cosmetics
BRAND IDENTITY / PACKAGING DESIGN / ART DIRECTION
Creating a clean and sophisticated design direction for the packaging of WBeauty's core makeup range
involved creating an identity with timeless and minimalist appeal that could be used across
the brand's three axis: Colour, Fragrance and Skincare. The packaging design aesthetic had to appeal
to a wide customer base (ages 25 – 55) and the overall design reflects a simple yet high-end look that is accessible to all.
Where necessary, a colour palette of pretty blush pinks, corals and nudes
along with a loose brush stroke font was included for interest and product variation.
