“No matter how hard it is, you arrive beautiful”, the new Bissú Cosmetics campaign that stole the hearts of Mexican women.

Mexico City is known for its heavy traffic and long commutes to school and work are very common, mexican women spend in public transportation an average of two hours every day.

A time that these women take advantage of, yeah, mexican women do their make up in a moving bus or the subway. And to do that you need expertise, the potholes in the street, the crazy bus drivers, the overcrowded subway are no match for these makeup experts.

That’s why we take that observation and pay homage to these real fearless Mexican women, using natural models and real public transportation, very far away from the canonical standard of traditional beauty ads.

Because ”No matter how hard it is, you arrive beautiful”. 

To reach all of these women the media plan was focused on public transportation and close to the most transited public routes of the city with OOH, Digital videos inside the stations, SOME and magazines.

Ficha técnica 

Cliente: Bissú

Agencia: FCB México

CEO: Eric Descombes

Partner & CCO: Javier Campopiano

VP Planning: Rocio Fernandez

Director creativo: Ana Noriega / Jonathan Betancur

Head Of Art: Edgar "Dunga" Rodriguez

Director de Arte: Rocío Solís /  Julieta Rosas

Director de Cuenta: Jimena Macías

Productor de Agencia: Julio López

Casa Productora: NT Producciones

Director: Juan Salvarredy

Postproducción: Agustín Padilla

Fotógrafo: Juan Salvarredy