Localising marketing materials is a powerful approach to getting the attention of the audience. In this set of work, working with the local team in Thailand, we've create something that fits in well with the country. The word "สืบหา" translates to "ascertain" in a direct translation, but the real understanding for Thais is that it's mostly used in a detective format. The title copy "สืบหา ทางเลือกท*ีใชใ่ ห้การเงินของคณ" means to search for the right financial products. This localisation creates a sense of familiarity to the locals, making it a powerful copy accompanied by the visuals of our brand mascot.