PETER ENGLAND
BE EVERYTHING YOU LOVE
RE-STAGE CAMPAIGN
Peter England wanted to move away from their staid value-for-money approach. And wanted to appeal to the more fashion-conscious youth. The campaign thought stemmed from the fact that our target audience, was not content with living just a unidimensional life but wanted to try out opportunities, to evolve, and to be creative.
My Contribution
Relaunch communication strategy | Brand tagline | Copywriting | Art Direction | Collaboration with client + production teams
The film stemmed from my campaign thought, but was written by a colleague.
Miscellaneous Films
Khadi Remixed
What do you get when you take something old and you give it a whole new twist? Some times, you get some thing awesome. Like an entire fashion line made from good ole Khadi.
