Client: DidaTravel 道旅科技
Scope：Logo / VIS / Marketing Material / Brand Video 标志 / 市场资料 / 品牌视频
Date：2017/07
Project Story:
DidaTravel is stablished in 2012, a leading global hotel wholesalerbased in China. With its edges in direct contracting content in APAC region and third party product worldwide, as well as its strength in I.T. capability, After its brand renew, till to mid of 2019, DidaTravel is attending 18000 clients from all over the world. Clients spread from OTAs, TMCs, airlines, to TOs and TAs; Hotel resource consists of more than 6000 competitive direct contract hotels, as well as 700 thousand products provided by 400+ global suppliers, covering 211 countries and 7405 cities.
深圳市道旅旅游科技股份有限公司（简称：道旅）是一家总部位于中国的全球酒店资源
批发商。自2012 年成立以来，道旅凭借其全球优质的直签产品和丰富的第三方产品，以
及顶尖的技术实力，赢得了包括 OTA, 差旅管理公司，航空公司，旅行社等 18000 客户
的信赖和支持。在资源端，道旅不仅有超过 6000 家的优质的直签酒店，并且拥有来自
于 400+ 全球供应商的 70 万家酒店，其资源覆盖了全球 211 个国家，7405 个城市。
批发商。自2012 年成立以来，道旅凭借其全球优质的直签产品和丰富的第三方产品，以
及顶尖的技术实力，赢得了包括 OTA, 差旅管理公司，航空公司，旅行社等 18000 客户
的信赖和支持。在资源端，道旅不仅有超过 6000 家的优质的直签酒店，并且拥有来自
于 400+ 全球供应商的 70 万家酒店，其资源覆盖了全球 211 个国家，7405 个城市。
The main purpose of their brand renew is for making surethat their brand vision shall catch up the pace of their rapid international business growth. Their new brand must be more recognizable internationally, adapt to the brand audience of different cultural backgrounds, and make its brand identity easy recognized and remembered. At the same time, It is a must requested by their founder that the brand identity shall be integrated with Chinese culture and the "Chinese brand" gene.
道旅科技本次品牌设计升级的主要目的是基于他们国际化业务的快速推进，需要让其品牌视觉在国际范围内更有辨识度，适应不同文化背景的品牌受众，使其品牌标识在受众易于接受及记忆。与此同时能够把中国文化以及“中国品牌”的基因体融入到品牌视觉之中。
