Arbor Day is an event held every year at City Hall of Saint Augustine Beach, FL. The event includes planting trees and helping the environment. The advertisements focus on promoting and spreading the word of the event.
However, the ads are generated toward not only the planting of trees but also other greenery for promoting saving the environment. Such as changing the wording from "Spread the green, plant a ____." in addition to changing the plants for each ad to match the wording.
The logo is simple with Mr Eaves Sans heavy italic as the typeface and a tree leaf above the type. The ads have La Paloma and Mr Eaves Sans bold as the typeface.
The social media focuses on instagram since instagram is known for being successful in promoting events being held.
