The Brief
Michael Rapino (CEO of Live Nation Entertainment) has a vision for Live Nation to develop and sell our own water in venues featuring sustainable, recyclable packaging. We’re evaluating potential to do so in collaboration with Aquafina as Live Nation water, sourced responsibly from Aquafina.
Aquafina shared that through research, consumers associate blue with water. This is something that they would want to carry through. We are not beholden to using Aquafina blue on packaging, but this is a useful insight for one or more design iterations.
The water will be available for purchase for all 23M+ fans at Live Nation venues, including all amphitheaters & clubs and theaters.
