WHY?
Turkey is on the verge of being water poor. If we do not start saving today, we will have to live with 25 liters of water daily. 25 liters is the minimum limit stipulated by the World Health Organization in order to provide basic needs.
HOW?
Turkish people love dramas, but they do not like documentaries that much. What if we combine these two and make Turkey’s first docu-drama in which a celebrity activist is looking for solutions and in an interlaced story a woman is trying to live with 25 liters of water in near future.
RESULTS
With 18.3M views, 25 Liters became Turkey's most watched documentary ever.
Via campaign web site 250K people pledged to save water.
14M tons of water promised to be saved.
CASE FILM
AWARDS
GOLDEN DRUM
Content, Films & TV Show - Silver
LISBON INTERNATIONAL AD AWARDS
Creative Effectiveness - Gold
CRYSTAL APPLE
Media / Use of Media / Branded Content - Crystal Apple
Brand Experience & Activation - Grand Prix
Sponsored or Joint Campaigns - Felis
MIXX AWARDS
Branded Content - Gold Mixx
Native Ads - Bronze Mixx
CREDITS
CCO: Ergin Binyıldız
CD: Yavuzhan Gel
CW: Ömer Ceran
AD: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
