WHY?
Finish has been loosing ground to its number one rival, two years in a row. And not just only in the sales, but also in the mind and heart of the consumers.
HOW?
Instead of integrating the product, we integrated a smile into the most watched Turkish TV series “Kadın”.
RESULTS
86.5% of the online conversations were positive.
400 points increase in Top of Mind Score
600 points increase in Brand I Love Score
43% increase in sales
CASE FILM
AWARDS
GOLDEN DRUM
Content, Native Advertising, Brand Integration, Sponsorships & Co-Promotions - Silver Drum
EUROBEST
Use of Brand Integration into a Programme or Platform - Silver
Use of TV - Bronze
CRYSTAL APPLE
Media / Use of Media / TV - Silver Apple
THE DRUM CONTENT AWARDS
Most Native Ad Format - Winner
Best Creative Content Idea Using Video - Winner
Best FMCG or Consumer Products Content Marketing Strategy / Campaign - Highly Commended
CREDITS
CCO: Ergin Binyıldız
CD: Yavuzhan Gel
CW: Ömer Ceran
AD: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
CD: Yavuzhan Gel
CW: Ömer Ceran
AD: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
