The premise for the project was to use a clothes peg as a branding tool. It evokes the strong stench of cheese and cheese shops. The peg itself is used to hang labels and tags to string that is tied above products on a shelf. Additionally they are used to seal bags and keep the cheese fresh. Once taken home the peg keeps the cheese sealed, until consumed and is placed in the consumers peg basket. They next time they do their washing they are reminded of the cheese shop and may fancy another return.
Door sign: the door sign plays on the silhouette of the clothes peg and here uses it to state that the shop is open.
Door sign reverse: and here the shop is closed
