Fast & Furious 6 + Dodge
Client: Dodge, Chrysler Group LLC
Dodge has a been a part of the Fast & Furious franchise since day one. But, with the release of Fast & Furious 6, we were presented with a unique challenge: create a Dodge-branded, Fast & Furious 6 experience that also promotes the Dodge Dart—a car that is NOT in the movie.
Our approach was to treat the cars as heroes and the actors as the supporting cast. With assets rolling in at the eleventh hour, the team did a great job at making the work seamless. And, with some smart language and Photoshop, the Dart fit right in with the more muscular vehicles. For all the online advertising, our motto was simple: Make everything more fast & furious.
ROLES: ACD; Lead creative direction in a team of 9 including a creative director, an ACD/writer, an art director, a writer, a UX designer, a designer and a developer; Worked as a team to develop and sell concept through to the client directly
Letting the cars play the lead role was essential.
Movie visuals help to emphasize the attitude of these hardcore vehicles.
This time, Vin and The Rock take a back seat to the cars.
Users can download official, hi-res movie content from the gallery.
Watch stunts, interviews and more exclusive behind-the-scenes footage.
Join the Fast 6 cast on Facebook and save as your cover photo and profile pic.
The action comes to life as the vehicles rip through the page amidst explosions in a fast & furious page takeover.
An even more fast& furious page takeover allows you to get behind the wheel as you rip through the web.
Drift through multiple Dodge social properties with the opportunity to connect to the brand throughout the ride.
Make this ride more fast & furious with an in-banner car customizer and share on Facebook, Instagram or Twitter.
