WHY?
Turkey is on the verge of being water poor in 11 years. However, we waste million tons of water by pre-rinsing, every year. Every time we pre-rinse, 57 liters of water is wasted.
HOW?
To make people aware of this fact and change their behavior, we created an integrated campaign which includes Turkey’s first docu-drama 25 Liters, a TV commercial, a web site in which one can easily calculate his/her water footprint and a challenge on the basis of shrinking water bill by saving.
RESULTS
18.3 million people watched documentary.
15 million tons of water promised to be saved via web site.
100.000 households have already stopped hand washing as of August 2019.
Finish loyalty score increased by 11%
Finish market share increased by 3% and Finish became market leader.
CASE FILM
AWARDS
GOLDEN DRUM
Integrated - Grand Prix
Social Good - Gold
LISBON INTERNATIONAL AD AWARDS
Integrated Campaigns - Bronze
Integrated Campaigns / FMCG - Crystal Apple
FELİS
Integrated Campaigns - Grand Prix
Integrated Campaigns / Home Care - Felis
Social Responsibility / Integrated Media - Felis
Social Responsibility / Environment - Felis
MIXX AWARDS
Best of the Year Award
Integrated Campaigns - Gold Mixx
Creativity Inspired by Data - Bronze Mixx
CREDITS
CCO: Ergin Binyıldız
CD: Yavuzhan Gel
CW: Ömer Ceran
AD: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
CD: Yavuzhan Gel
CW: Ömer Ceran
AD: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
