Keep America Beautiful is an organization focused on addressing the littering issue in America. The campaign addresses the issue of littering in America through various print ads, billboards, and social media posts.
The ads focus on different iconic states and the whole US map. The states are in a form of trash to give a literal representation of the littering people are causing to the land. The type is shade of red with various words popping to catch the audience's attention to the statistics. The social media posts are specifically generated toward twitter since twitter is known for being vocal on opinions and raising awareness to topics. The posts offer ways to live waste-free and use the hashtag SaveTheLand for the audience to use on social media.
The ads focus on different iconic states and the whole US map. The states are in a form of trash to give a literal representation of the littering people are causing to the land. The type is shade of red with various words popping to catch the audience's attention to the statistics. The social media posts are specifically generated toward twitter since twitter is known for being vocal on opinions and raising awareness to topics. The posts offer ways to live waste-free and use the hashtag SaveTheLand for the audience to use on social media.
