Design Challenge: Designing a flower shop that offers something unique. Pedals & Petals is a flower shop and flower delivery service. This brand was created for families, couples, and friends, keeping in mind that flowers are usually sent to a close friend or loved one.
Design Rationale: Pedals & Petals stands out from other flower shops and delivery services because they deliver your flowers by bicycle. This unique factor also adds to the eco-friendly aspect of the company by reducing emissions and using all recyclable paper packaging. The colors and type faces in this brand give a very modern and minimal feel while also being fun and inviting with the bright blues and pink. This brand also has an app that allows you to track your order by the hour so you know when your loved one has received they're special delivery! The colors and type faces in this brand give a very modern and minimal feel while also being fun and inviting with the bright blues and pinks. Flowers are naturally beautiful so this brand needed to be minimal, letting them shine, while also being beautiful in itself.
The Pedals & Petals app allows you to track your deliver, shop by occasions, and build your own bouquet!
