This is a student project done for The Organ Donor Foundation in South Africa. It was a finalist at the 2012 Loerie Awards. We wanted to create a campaign that made people realize that it isn't only adults who need organ transplantation and a lot of people don't realize that children can only receive organs from people under the age of 18. Created around Christmas time this add shows people that doing something for someone else is much better then giving a present.