Amanda Güereca's profile

NetAbstraction: Evolution of a Brand



NetAbstraction is a patented cloud-based service focused on protecting information, people and networks, they needed to communicate the complexity of their services in a simpler and approachable way to CEO's and nontechie customers.


Data Visualization


Primary and Secondary Palette
I developed a contrasting palette that symbolise the human element in the technology enviroment.

Adaptive Icons
 
Icons communicate the core idea and intent of the service in a simple, modern and friendly way. They have a symmetrical and consistent look, ensuring readability, even at small sizes.
Dark Mode
 
Brand Illustration: The thinking
 
NetA Disguise: If they can't find you, they can't attack you
Illustration helps the brand to tell their stories in a cohesive, recognizable and enduring manner.
NetAbstraction: Evolution of a Brand
Published:

NetAbstraction: Evolution of a Brand

Illustration process, icon set construction, concept images, final brand identity, company style guide, digital brandbook

Published: