Knorr ‘Cup a Soup’ is a well-established brand for dry instant soups worldwide. In Turkey, the brand lives under the name of Knorr Çabuk Çorba. However, due to new competitors entering the market, the brand was re-positioning as a healthy snack and re-design, targeting millennials and office workers. 

The new design has a more modern and fresher look. It Conveys all four key messages: hot, quick, comfort and healthy with a simple hand-drawn illustration on colour background. This also creates a distinctive design among all other Knorr products that stands out from the crowd by creating a good shelf block of colour.